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Hero Ingredients

Rosa Damascena (rose) flower distillate

This ingredient has excellent moisturising properties. When applied topically, rose water eliminates dullness and instantly refreshes your complexion. Rose oil and rose distillate are rich in antioxidants – molecules that protect the cells from oxidative stress and help your skin stay youthful and healthy. Rose water is also rich in anti-ageing vitamins and minerals that play a key role in the synthesis of collagen and elastin.




Hamamelis Virginiana (witch hazel extract)

Witch hazel is considered to be a potent astringent due to the high level of tannins in the leaves. These help tighten skin proteins, which can reduce pore size, lock in moisture and form a protective covering to help promote skin healing. Another of witch hazel’s most impressive properties is its anti-inflammatory action. It has been shown to actively reduce bacteria and inflammation on the surface of the skin, reducing free radicals and supports anti-ageing.




Lauroyl Lysine

Lauroyl lysine is an essential amino acid, one of the building blocks of life. The lauroyl lysine used in our products is a derivative made from the natural coconut fatty acid, coconut oil. Coconut oil is one of the few foods that can be classified as a “superfood.”It is a natural moisturizer and assists with the smooth application of our eyeshadows.




Certified Organic Jojoba extract

This natural moisturizer and anti-bacterial ingredient is used in our products for the healing properties that it imbues to the skin. This amazing ingredient helps promote healing of the skin in many ways as it has antimicrobial properties, which discourage the growth of bacteria and it contains many important nutrients, such as vitamin E and B complex vitamins and minerals – all important to keep the skin healthy.




Certified Organic Butryospermum Parkil Fruit

Otherwise known as Shea Butter is a natural vegetable fat extracted from the nut of the African tree Vitellaria paradoxa. The nut is primarily comprised of fatty acids, as well as Vitamins A, E and F, and Carotene. Vitamins A and E soothe and hydrate skin while boosting collagen. Vitamin F contains essential fatty acids, which help to protect and heal. This emollient ingredient is anti-inflammatory and is said to be effective in fading scars, treating acne and evening skin tone.




Certified organic Citrus auramtium dulcis peel oil

More commonly known as orange peel oil, this ingredient was chosen because of its vitamin C component, which is important with the production of collagen. Citrus peel oil also contains naturally occurring AHA’s or alpha hydroxy acids, which act as a naturally mild exfoliator, encouraging a bright and fresh complexion.